Nielsen Norman Group Interviews and Press Coverage - NN/G

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Enkelhetens förkämpe

May 1, 2005 (Swedish) Möte med Med en tråkmåns envishet har Jakob Nielsen lärt ut de grund-läggande reglerna för webbdesign: enkelhet, tydlighet, nytta. Han ser ingen anledning att ändra reglerna.
Teens Don't Know Everything

April 25, 2005 Attention, retailers: Kids may not be quite the Web geniuses you think they are.
What Websites Do to Turn On Teens

February 8, 2005 If you're designing a website aimed at teenagers, you'd better not make the text too small. That's not because teens have bad eyes, but because teenagers tend to lean back in their chairs when they're at their computers. That advice and much more about how websites for teens should be different from those for adults can be found in a study recently completed by Jakob Nielsen, a principal at the Nielsen Norman Group. Since three-quarters of American teens are web users, the economic incentive for web designers to get it right is huge.
Study shows some teens not as Web-savvy as parents

January 31, 2005 Think the teenager in your house can out-surf you? Think again. So says a study of 13- to 17-year-olds released Monday by the Nielsen Norman Group. The results suggest that some businesses are using ineffective strategies to target a teen market of some 20 million.
A decade of good website design

December 7, 2004 The web looks very different today than it did 10 years ago.
User Friendly? Don't Bet on It

November 11, 2004 For every example of a product with a good user interface, one that blends ease of use with ergonomic efficiency, there always seem to be another 10 that have been designed with something other than humans in mind.
Shrinking office, widening universe

October 25, 2004 As the Internet continues to evolve and become part of everyday life, how we interact with technology and each other will continue to transform, one Net expert said.
Stop network advances from adding complexity

October 18, 2004 As long as you can see what you're doing, you're expert at dealing with complexity. You get dressed in the morning without putting on your partner's clothing, you never eat the dog's Minced Morsels for breakfast, and you arrive at work after navigating locks, card swipes and revolving doors. In comparison, the online world is a doddle. Using just a password, you're into the corporate network and away. Right? Well, sometimes, but not after network maintenance and not if you've changed desks. When online, it seems that we can't see what's around the corner.
Net guru clocks speed, relates tale of the type

October 18, 2004 At the tender age of 35, the Internet is maturing nicely, but there is still plenty of room for improvement, one of the gurus of Web design said.
Net guru clocks speed, relates tale of the type

October 18, 2004 At the tender age of 35, the Internet is maturing nicely, but there is still plenty of room for improvement, one of the gurus of Web design said.

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