Hoa Loranger

Former NN/G Employee: Distinguished Experience Specialist

Hoa Loranger is a former NN/G employee and Distinguished Experience Specialist. She worked in user experience for more than 20 years. At NN/G she conducted research worldwide, and presented keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authored publications, including the book, Prioritizing Web Usability.

Publications

Articles and Videos

5 Reasons to Test Even When You “Know” the Answer

February 12, 2025

Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs.
A Case for Returning to In-Person Usability Testing

January 15, 2025

In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding.
Plain Language for Everyone, Even Experts

May 18, 2018

In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
UX Lessons I Wished I Learned Early

March 30, 2018

Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.
Retain UX Talent by Tracking UX Capacity

March 18, 2018 Tracking UX capacity on Agile projects allows you to negotiate UX commitments in terms stakeholders understand.
Usability Test, Even When You Know the Answer

January 28, 2018 Evidence from usability studies can be more convincing than what you say. Even if you can easily determine the difference between good and bad designs, test them anyway.

More articles and videos by Hoa Loranger

Books

Prioritizing Web Usability

Reports

Ecommerce User Experience (1 report)

Vol. 11: Store Finders and Locators

B2B Website Usability for Converting Users into Leads and Customers
Designing for Young Adults (Ages 18-25)
Effective Agile UX Product Development
Investor Relations (IR) on Corporate Websites
PR on Websites
Website Tools and Applications with Flash

More about Hoa

Experience

Intuit
Usability Specialist Lead
TRW
Human Factors Engineer

Education

B.A. in Psychology
University of California, Irvine
M.A. in Human Factors and Applied Experimental Design
California State University, Northridge

Live Online

Self-Paced

Hoa Loranger

Publications

Publications

Articles and Videos

Books

Reports

More about Hoa

More about Hoa

Experience

Education