Articles

Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa.

Articles

Simplicity Wins over Abundance of Choice

November 22, 2015

As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

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