Helping Users Make Decisions: Reduce Choice Overload and Avoid Overwhelming Users

behavioral economics,Behavior Patterns,cognitive bias,comparison,complexity,Content Strategy,decision making,flow,Interaction Design,Psychology and UX,recommendations,trust and credibility,ui elements,Web/UI Design,Web Usability,workflow,Writing for the Web
• Topics:
Content Strategy
• Content Strategy
• Interaction Design
• Web Usability
• Writing for the Web

Learn the psychology behind what makes a choice challenging to help users more easily make decisions. Predict how difficult decisions will be for users and apply interface design patterns that will simplify things. Easier decisions result in a better experience and more satisfied customers.

The frameworks and recommendations in this report were developed from foundational academic literature on decision making and our primary research on how users make decisions while using digital products.

Get Answers to These Questions

• What makes a decision overwhelming for users?
• What types of decisions are the most difficult for users to make?
• What kind of guidance do users want while making decisions?
• How can inherently complex decisions be simplified?
• How does the presentation of options impact decision-making difficulty?
• How do expert and novice users make decisions differently?
• How do decision makers cut corners and save effort?

Who Should Read It

• UX designers who want to make user decision making as easy as possible
• Product managers who want to ensure users don’t get overwhelmed completing decision-making tasks
• UX researchers who want a framework for understanding when and why users struggle to make decisions
• Web developers who build decision making workflows
• Marketing professionals who want to enhance user engagement and conversion rates
• Behavioral scientists who want to apply the psychology of decision making to design

Available Formats

This 70-page publication will be delivered in two formats:

• PDF: Quickly open, download, or print.
• Ebook: Easy to read on your device (instructions are included with each purchase).