Here’s a list of NN/g’s most useful articles and videos about the mobile user experience. Within each section, the resources are in recommended reading order.

Designing for Mobile and Tablets: General Considerations

This section discusses some general considerations about the strengths and limitations of mobile as a medium. Start with this section to get an overview of the field.

Number

Link

Format

Description

1

Mobile User Experience: Limitations and Strengths

article

Strengths and limitations of designing for mobile

2

Mobile UX Sharpens Usability Guidelines

article

Why following basic UX guidelines is even more important on mobile than on desktop

3

The State of Mobile User Experience

article

An overview of the general state of mobile user experience

4

Tablet Usability

article

Main design issues encountered in user research on tablets

5

Optimizing for Context in the Omnichannel User Experience

article

The common channels, strengths, and context of use for mobile (and other) devices

6

Mobile: Native Apps, Web Apps, and Hybrid Apps

article

Defining the different types of mobile apps

7

The Vortex: Why Users Feel Trapped in Their Devices

article

The phenomenon of feeling out of control over the amount spent online and on mobile devices

8

Why Users Feel Trapped in Their Devices: The Vortex

video

Mobile Interaction Design

The articles in this section discuss how to design basic user-interface elements for mobile.

Number

Link

Format

Description

1

Touch Targets on Touchscreens

article

Recommended sizes for touchscreen buttons and other targets

2

Accordions on Mobile

article

Pros and cons of accordions on mobile

3

Accordion Icons: Which Signifiers Work Best?

article

Research investigating the best icon to use for an accordion

4

Slider Design: Rules of Thumb

article

Guidelines for when to use sliders on mobile and how to make them usable

5

Designing Effective Carousels for Websites and Mobile Apps

article

Best practices for carousels on mobile

6

Carousels on Mobile Devices

video

7

A Checklist for Designing Mobile Input Fields

article

Guidelines for designing a text field on mobile

8

Easier Input on Mobile Devices

video

How help users enter information on mobile by taking advantage of camera, GPS, and other phone features

9

4 iOS Rules to Break

article

Why dots, Submit at top, and the Plus (+) and Move icons create usability issues

10

Accidental Dismissal of Overlays: A Common Mobile-Usability Problem

article

Why users often use the wrong method to dismiss overlays

11

Infinite Scrolling

article

Benefits and downsides of infinite scrolling

12

Infinite Scrolling: When to Use It, When to Avoid It

video

Mobile Navigation

Navigation can be a tricky subject on mobile due to the limited screen space that is available to the designer. Several of the resources below discuss mobile-navigation patterns and how to use them properly.

Number

Link

Format

Description

1

Basic Patterns for Mobile Navigation: A Primer

article

A discussion of various mobile-navigation patterns and when to use each

2

Supporting Mobile Navigation in Spite of a Hamburger Menu

article

How crosslinking on mobile can alleviate some of the problems of hidden navigation

3

Mobile Subnavigation

article

Common patterns for implementing mobile subnavigation and when to use which

4

Don’t Use Split Buttons for Navigation Menus

article

Why split buttons for navigation work poorly on mobile and what to use to accommodate submenus and category landing pages

5

Mobile Navigation: Image Grids or Text Lists?

article

Why text menu are preferrable to image grids at higher levels of the information architecture

Content on Mobile

Content on mobile can be harder to remember and comprehend than on desktop. These articles discuss how to present a variety of content types on mobile so that they can be easily processed by users.

Number

Link

Format

Description

1

Mobile Content Is Twice as Difficult

article

A 2011 study that showed that comprehension was poorer on mobile than on desktop

2

Reading Content on Mobile Devices

article

A 2016 study that found that the desktop comprehension advantage disappears for easy passages, but is still there for hard ones

3

Mobile Content: If in Doubt, Leave It Out

article

Research showing that mobile content needs to be trimmed down to the essential

4

Defer Secondary Content When Writing for Mobile Users

article

Why only essential information should be presented to mobile users, with less important content available only upon request

5

Utilize Available Screen Space

article

Why designers should not waste space on mobile with big, uninformative illustrations

6

Mini-IA: Structuring the Information About a Concept

article

Structuring information in individual content units that allow users easily select the right one

7

Anchors OK? Re-Assessing In-Page Links

article

Using in-page links to allow people to see the page structure and quickly access each individual content unit

8

 Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

article

How banner blindness prevents users from noticing information that looks like an ad on both mobile and desktop

9

Ad Placement for Mobile

article

How to make ads more usable on mobile and prevent them from creating false floors

10

List Thumbnails on Mobile: When to Use Them and Where to Place Them

article

When to use thumbnail images for mobile lists

11

Visual Indicators to Differentiate Items in a List

article

Research showing that visual indicators attract attention  best when they use different colors and icons

12

Mobile Email Newsletters

article

Diary study showing how people access newsletters on mobile devices

13

Mobile Tables: Comparisons and Other Data Tables

article

How to make mobile tables more usable

14

How to Fit Big Tables on Small Screens

video

Why you may need to offer users more advanced table-manipulation techniques such as hiding and reordering columns

15

Nonfiction Books on Tablets: Still a Work in Progress

article

A comparison of the book-reading experience on Kindle vs. iPad book-reading apps

16

Optimizing a Screen for Mobile Use

article

An example of a mobile-page redesign that follows several of our mobile-usability guidelines

The Initial Experience on Mobile

When users first interact with a new application or website, they often encounter requests to log in or create an account, as well as walkthrough tutorials that get them familiar with the app.

Number

Link

Format

Description

1

A Checklist for Registration and Login Forms on Mobile

article

How to make registration and login less painful on mobile

2

Login Walls Stop Users in Their Tracks

article

Why you should not ask users to log in or create an account before they use your mobile app or website

3

Why WSJ Mobile App Gets ** Customer Reviews

article

An example of how to improve a poorly designed login wall

4

Mobile Login Methods Help Chinese Users Avoid Password Roadblocks

article

How to use QR codes to make login easier on mobile and desktop

5

Mobile-App Onboarding: An Analysis of Components and Techniques

article

When to use a separate onboarding walkthrough in a mobile app

6

3 Ways to Onboard New Users

video

7

Mobile Tutorials: Wasted Effort or Efficiency Boost?

article

Why most mobile onboarding walkthroughs are a waste of resources

8

Onboarding: Skip it When Possible

video

9

Instructional Overlays and Coach Marks for Mobile Apps

article

How to present tips and help in mobile apps

Gestures

Touchscreen devices support a multitude of gestures beyond tap. These articles discuss some of the common gestures, with an emphasis on swipe.

Number

Link

Format

Description

1

iPhone X: The Rise of Gestures

article

How the use of horizontal swipe exposes users to issues caused by swipe ambiguity

2

Scan and Shake: A Lesson in Technology Adoption from China’s WeChat

article

How QR codes and the shake gesture became widely adopted in China due to WeChat's popularity

3

Using Swipe to Trigger Contextual Actions

article

Why contextual menus triggered by a swipe gesture are less discoverable  

Other Mobile-Specific Features

Modern mobile devices come with capabilities such as camera, voice recognition, GPS, push notification, augmented reality, and a variety of other features. These features, when used properly, can make the user experience better and more delightful.

Number

Link

Format

Description

1

We Can Do Better on Mobile: Designing for the Medium

article

How unique user needs and device features should be taken into account when designing for mobile

2

Maps and Location Finders on Mobile Devices

article

Usability issues associated with including maps on mobile pages

3

3 Design Considerations for Effective Mobile-App Permission Requests

article

3 components of effective permission requests: communicating why the permission is needed, asking for the permission at the right time, and allowing users to take back a permission

4

Designing Effective App Permission Requests

video

5

Five Mistakes in Designing Mobile Push Notifications

article

Guidelines for designing effective push notifications

6

Mobile Microsessions

article

How to support short mobile sessions using push notifications, widgets, quick actions, and shortcuts or routines

7

The Usability of Augmented Reality

article

Guidelines for implementing AR features in mobile apps

8

UX Guidelines for Augmented-Reality Shopping Tools

article

How AR features help users visualize a product in the environment where it will be used

9

Augmented-Reality Calibration in Mobile Apps: 10 Guidelines

article

How to help users calibrate the AR feature in your mobile app

10

5 Tips for Augmented Reality Calibration

video

11

AR-Onboarding Walkthroughs in Mobile Apps

article

How to design onboarding flows in AR mobile apps

Multitasking

Combining information from multiple applications at the same time can be challenging on mobile. This section discusses multitasking and application switching on small screens.

Number

Link

Format

Description

1

iOS 9 App Switching and the Back-to-App Button

article

An analysis of the usability of the Back-to-App button in iOS

2

Multitasking on Microsoft’s Surface Duo

article

An analysis of the UX of foldable-screen smartphone

Responsive Web Design

Many websites today are responsive: their layout adapts to the screen size on which they are displayed. These articles discuss the challenge of designing for multiple devices and how it should be done properly.

Number

Link

Format

Description

1

Responsive Web Design (RWD) and User Experience

article

A definition of responsive web design

2

Scaling User Interfaces: An Information-Processing Approach to Multi-Device Design

article

How to approach design for multiple devices by taking into account the capacity of the human-device communication channel

3

Simple Design Is Relative

video

Why simplicity is overrated and design should take advantage of each device's strengths

4

 Big Pictures on Small Screens: Remove, Resize or Reorganize

article

How to adapt images intended for desktop to mobile size

5

 Small Pictures on Big Screens: Scaling Up from Mobile to Desktop

article

How to adapt images intended for mobile to desktop size

6

Hamburger Menus and Hidden Navigation Hurt UX Metrics

article

Research showing that hamburger menus do not work on desktop

7

Mobile First Is NOT Mobile Only

article

Research showing that hamburger menus are used more on mobile than on desktop

8

Progress in Mobile User Experience

article

The impact of responsive web design on mobile user experience

9

Repurposing vs. Optimized Design

article

Discussion of when it makes sense to optimize for each platform vs. repurpose an existing design

10

Mobile Websites: Mobile-Dedicated, Responsive, Adaptive, or Desktop Site?

article

Different kinds of mobile websites

Cultural and Individual Differences

This section includes articles on the use of mobile devices by people with disabilities or by people in other countries.

Number

Link

Format

Description

1

Screen Readers on Touchscreen Devices

article

An analysis of how screen readers work on touchscreens

2

WeChat: China’s Integrated Internet User Experience

article

Research looking at users' mental model and usage of WeChat, a platform that hosts a plethora of services ranging from social networking and messaging to mobile payment

3

Apps Within Apps: UX Lessons from WeChat Mini Programs

article

Guidelines for designing mini-applications embedded within a larger mobile platform like WeChat

4

Social Features in Chinese Apps

video

Examples and tips for adding social features to your product

5

Mobile User Behavior in India

article

Research looking at the primary concerns of mobile users in India

6

App Lockers for Shared Phone Use in India

article

How app lockers are used to ensure privacy, parental control, and data safety for phone owners in India

7

Exploring the Boundaries of Unmanned Restaurant Services: Irreplaceable Human Services Are Still Needed

article

Using phones in restaurants in China to order food with no or little involvement from human servers

8

How K-Pop Apps Create the Illusion of Private Messaging with Celebrities

article

An analysis of UX tactics used in mobile apps that allow fans to communicate with K-Pop stars

Other Devices Beyond the Smartphone

These articles include findings related to the usability of the Kindle ebook reader, Windows 8 tablets, Kindle Fire, smartwatches, and large touchscreens (tablets or car dashboards).

Number

Link

Format

Description

1

iPad and Kindle Reading Speeds

article

Comparison of reading speeds on iPad, Kindle book reader, desktop monitors, and paper

2

Windows 8 — Disappointing Usability for Both Novice and Power Users

article

Findings from a usability study on Microsoft Surface tablets

3

Kindle 2 Usability Review

article

Usability analysis of the Kindle 2 ebook reader

4

Kindle Content Design

article

How optimizing for Kindle ebook reader involves balancing the demands of 3 different media: the web, print, and mobile

5

Kindle Fire Usability Findings

article

Usability analysis of the Kindle Fire touchscreen tablet

6

Kindle Fire HD: Much Better Than Original Kindle Fire

article

Usability analysis of the Kindle Fire HD touchscreen tablet

7

Smartwatches Are the Future—But Samsung Galaxy Gear Only Partway There

article

A UX analysis of the Samsung Galaxy Gear smartwatch

8

The Apple Watch: User-Experience Appraisal

article

A UX analysis of the Apple watch

9

Large Touchscreens: What's Different?

article

Designing for large (24-inch) touchscreen tablets

10

Very Large Touchscreens: UX Design Differs From Mobile Screens

article

An interview with a touchscreen-kiosk designer

11

Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface

article

An analysis of the UX of Tesla's touchscreen UI

12

Virtual Reality and User Experience

video

Advice on how to use usability testing to alleviate issues with current VR technology

Mobile Ecommerce

Shopping on mobile is pervasive today. The articles in this section all relate to mobile ecommerce.

Number

Link

Format

Description

1

The Mobile Checkout Experience

article

Guidelines for designing the checkout process on mobile

2

Mobile-Checkout Experience: Tips

video

3

M-Commerce: Terrible UX

article

An analysis of the sales data on mobile vs. desktop, revealing the poor state of mobile UX

4

How Community Can Drive Commerce: A Lesson from China’s Little Red Book

article

How China’s popular social-ecommerce app succeeds in building a mutually beneficial user community and bringing in a smooth shopping experience for users

5

Transactional Notifications: Their Characteristics and When to Use Them

Article

When to use push notifications vs. SMS for transactions

Usability Testing on Mobile

This section helps you with the setup of your own mobile-usability study.

Number

Link

Format

Description

1

Usability Testing for Mobile Is Easy

article

How to set up a mobile usability test

2

How To Setup a Mobile Usability Test

video

3

Guidelines for Testing Mobile Augmented-Reality Apps

Article

How to test AR safely and record the sesion successfully

History

Over time, we have written many articles chronicling the usability of various mobile devices. If you are a history buff and want to see how mobile devices and mobile usability have changed over time, this section is for you.

Number

Link

Format

Description

1

WAP Backlash

article

The UX of the early mobile phones (cca 2000)

2

New Devices Augur Decent Mobile User Experience

article

The advent of more sophisticated phones such as Blackberries

3

WAP Mobile Phones Field Study Findings

article

A usability study of early mobile phones

4

Mobile Phones: Europe's Next Minitel?

article

Why the traditional key-based telephone interface is not suited for the mobile web

5

Japanese Products Map the Mobile Road Ahead

article

Early Japanese mobile phones with a decent user interface suited for browsing and viewing photos

6

Mobile Devices Will Soon Be Useful

article

2001 trends in mobile devices

7

Deferred Hypertext: The Virtues of Delayed Gratification

article

Early SMS-based interactions that respond to simple user queries

8

Mobile Devices: One Generation from Useful

article

A review of the Sidekick, a combined PDA and cell phone

9

Why Mobile Phones Are Annoying

article

A study reporting that it's more annoying to overhear other people's phone conversations than their in-person conversations

10

Palm Foleo: A Failed Mobile Device

article

A review of the Palm Foleo, an early device in-between a laptop and a cellphone

11

Mobile Web 2009 = Desktop Web 1998

article

Findings from our first mobile usability studies with iPhones, Android smartphones, and feature phones

12

Mobile Usability, First Findings

article

State of mobile user experience cca 2009

13

iPad Usability: First Findings from User Testing

article

Findings from our first user research study with iPads

14

iPhone Apps Need Low Starting Hurdles

article

Why mobile apps should not ask users to register

15

iPad Usability: Year One

article

An overview of the iPad usability 1 year after the iPad was launched

16

Mobile Usability 2nd Research Study

article

Findings from our second big study of mobile usability (2011)

17

iOS 7 User-Experience Appraisal

article

An analysis of the UX of iOS 7, including a discussion of swipe ambiguity

18

3D Touch on iPhone 6S: Embrace the Force

article

The use of 3D touch on touchscreens and how it compares with long press

19

The State of Mobile User Experience in 2018

article

An evaluation of how mobile UX changed from 2015 to 2018

Reports

For a comprehensive set of guidelines and findings related to mobile usability, check out our reports: