Articles

Topic: Interaction Design

Brand Is Experience in the Digital Age

July 3, 2016

Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.

Expandable Menus: Pull-Down, Square, or Pie?

May 8, 2016

Selecting an option inside a menu depends on how far away that option is from the menu icon. Drop-down menus, megamenus, pie or radial menus, and marking menus arrange items in different patterns to optimize the reach time.

The Role of Enhancement in Web Design

May 1, 2016

An enhancement is a user-interface feature that speeds up or enriches the interaction on some platforms for some users. Enhancements take advantage of special user or device capabilities and need to be backed up by more traditional ways of implementing the same interaction.

User Intent Affects Filter Design

February 7, 2016

Results pages that refresh too soon or shift the page position disrupt the filtering process. Design filters and facets to offer a smooth user experience.

Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

November 8, 2015

Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

Providing Predictable Targets (at asktog.com)

April 11, 2013

Predictable Target should appear high on your list of mandatory rules, only to be violated when it can be proven that another consideration, in a particular circumstance, will result in even greater productivity.

Mental Models

October 18, 2010

What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.

How to Achieve Painless Registration (at asktog.com)

December 1, 2009

I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.

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