Designing Effective Carousels for Websites and Mobile Apps

Summary: Sliding hero images that rotate through a set of promotions, news, or the like on the top of web pages are often annoying to users and are definitely error prone, unless they are designed according to usability guidelines.

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Carousel Usability: Designing an Effective UI for Websites with Content Overload

Carousels require good navigation and content to effectively communicate information in a crowded space.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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