Kara Pernice (@KaraAnn) is Senior Vice President at Nielsen Norman Group. Pernice uniquely combines her 25-plus years of business, research, and design knowledge and experience to help organizations to better their UX strategy, increase their UX maturity and derive interfaces which are usable, useful, and surpass business goals.
Pernice is accomplished at evaluating any design situation to determine or craft the most fitting research method, conduct or lead the research, observe and analyze user behavior, and convert this analysis into outstanding design. Pernice has led hundreds of intercontinental research studies, and is expert in many usability methods, such as:
Her client work spans a sundry of businesses and industries. A few highlights:
With extensive executive experience and hands-on research skills, Pernice has derived successful UX strategies and teams at multiple organizations. She envisioned and executed NN/g’s UX Certification Program, which launched in 2014; and was the creator of and remains key custodian of the world-renowned Intranet Design Annual Award. Her many years of design and business experience and her natural empathy help her to effectively manage people, projects and UX programs.
Pernice has delivered hundreds of hours of lectures and workshops around the world on a wide range of UX-related topics.
Pernice has overseen or written many research reports including hundreds of practical design guidelines. After overseeing hundreds of hours of eyetracking research, she coauthored of the book Eyetracking Web Usability.
Pernice has researched many different types of applications and with various target users. She has a special affinity for:
Before joining NN/g, Pernice gained invaluable experience about building and managing UX in an assortment of development environments, and she established multiple successful user experience programs. Since 1991 she has creatively employed usability testing recordings to communicate interface shortcomings and lobby for improved user experience.
A champion for usability, Pernice chaired the User Experience Professionals' Association 2000 and 2001 conferences, served as 2002 conference advisor, and initiated the presentation review committee and chaired it in 1998 and 1999. She has also been a reviewer for the Association for Computing Machinery SIGCHI and other professional associations.
Lotus Development, Corp
Usability Testing Manager
UI Designer/Usability Manager
B.A. in Communications