Articles

Topic: Credibility & Persuasion

The Halo Effect

November 9, 2013

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

Bylines for Web Articles?

February 27, 2012

Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.

Reduce Bounce Rates: Fight for the Second Click

June 30, 2008

Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.

After the Buy Button in E-Commerce

July 6, 2004

The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

Persuasive Design: New Captology Book

March 3, 2003

Review of B.J. Fogg's new Persuasive Technology book, which provides useful principles on how to think about creating persuasive design, but rarely gives detailed design guidelines. The exception is a section on enhancing website credibility.

Reputation Managers are Happening

September 5, 1999

Epinions and Google join eBay in maintaining independent ratings of the quality of products, websites, and auction sellers, leading to better customer service and helping users make informed buying decisions.

The Reputation Manager

February 8, 1998

Reputation management is an alternative to branding: people can find useful content on the Web by relying on computationally processed quality ratings from other users.

Seductive User Interfaces

January 1, 1996

Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.