Topic: Social Media

Social Proof in the User Experience

October 19, 2014

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

Intranet Social Features

March 2, 2013

Employee collaboration and open communication are now business drivers in many companies, but social enterprise features are often poorly integrated with the rest of the intranet.

Social Media Outsourcing Can Be Risky

September 8, 2009

Hosting a company's content and services on 3rd-party social networking sites involves both tactical risks (lower usability) and strategic risks (less user loyalty).

Social Networking on Intranets

August 3, 2009

Community features are spreading from 'Web 2.0' to 'Enterprise 2.0.' Research across 14 companies found that many are making productive use of social intranet features.

Write for Reuse

March 2, 2009

Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.

Write Articles, Not Blog Postings

July 9, 2007

To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.

Community is Dead; Long Live Mega-Collaboration

August 15, 1997

The Web is not a community: a huge impersonal city is a better metaphor. User-generated content (UGC) can be valuable (if edited), but chat rooms should be avoided because of participation inequality.