Topic: Young Users

University Websites: Top 10 Design Guidelines

April 24, 2016

An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.

Young Adults/Millennials as Web Users (Ages 18–25)

April 10, 2016

Members of the often misunderstood Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.

Millennials as Digital Natives: Myths and Realities

January 3, 2016

As the new largest generation in the American workforce, Millennials are subject to rampant speculation, investigation, and even some moral panic. These young adults have high expectations about user interfaces and are confident in their skills, but they’re error prone and their tendency to multitask reduces their task efficiency.

Page Parking: Millennials' Multi-Tab Mania

November 1, 2015

Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

Teenage Usability: Designing Teen-Targeted Websites

February 4, 2013

Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

College Students on the Web

December 15, 2010

Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.

Children's Websites: Usability Issues in Designing for Kids

September 13, 2010

New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.