March 20, 2016
Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.
January 3, 2016
82% of UX professionals collaborate with other team members to produce deliverables. Ideation workshops and “four-eyes” reviews occur frequently, both in-person and remotely. In addition, the roles and contributions of collaborators vary widely.
October 25, 2015
The size of the company and the approach taken influence the time needed to create personas, ranging from 23–103 staff hours across 216 companies.
October 18, 2015
Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.
October 11, 2015
Sometimes the form doesn’t follow function and usability must be sacrificed for the sake of beautiful design and business goals. The iPhone is an example.
January 2, 2015
Over the last several years, entry-level salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2015.)
November 9, 2014
To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.
March 9, 2014
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
January 12, 2014
Across a thousand UX professionals we found high job satisfaction and extreme diversity in terms of hugely varying educational background, 210 job titles, and wide-ranging work roles and activities.
February 17, 2013
Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.
March 26, 2012
3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.
July 6, 2009
Enemies of usability claim that because 'the experts disagree,' they can safely ignore user advocates' expertise and run with whatever design they personally prefer.
January 22, 2008
The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.
June 25, 2007
Having a specialized usability person is best, but smaller design teams can still benefit when designers do their own user testing and other usability work.
May 29, 2007
Having a good designer doesn't eliminate the need for a systematic usability process. Risk reduction and quality improvement both require user testing and other usability methods.
February 12, 2007
Although the gains don't fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.
May 1, 2006
An organization that reaches the 'managed UX' stage still has far to go to reach usability nirvana. Attaining these higher maturity levels requires many years of effort.
April 24, 2006
As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.
March 28, 2005
The evangelism strategies that help a usability group get established in a company are different from the ones needed to create a full-fledged usability culture.