Articles

Rachel Krause

Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

@rachelkrau

Articles and Videos

  • 5 Design Principles in Context: Stripe

    Every design has 5 key visual design principles. Here’s how they appear in the real website, Stripe.

  • Why Your Research Findings Aren’t Landing

    Great research means nothing if the story doesn’t land. Learn how to structure a research readout that moves stakeholders to action, not just acknowledgment.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Are You Supporting Legacy Users?

    Legacy users need additional support when updates are made. Explain what the changes are, keep patterns familiar, and give users control in order to work around common legacy user frustrations and challenges. Legacy users are skilled, but they’re not experts.

  • AI Can't Replace Real Research in Empathy Mapping

    AI can help you organize research you’ve already collected, but it can’t create research evidence about the specific, messy experience of real users.

  • Closing the Loop: What to Do After a Design Critique Ends

    Most designers invest in running critiques but skip the followup. That missing step is often why feedback culture breaks down.

  • Visual Design Principles in Action

    Use the 5 key visual design principles—scale, hierarchy, balance, contrast, and Gestalt principles—to objectively critique and improve designs.

  • 5 Stages of UX Career Progression

    Each UX career stage brings unique challenges and opportunities for growth. Learn how to level up your skills and advance from novice to visionary in the UX field.

  • Design Guidance: Principles, Patterns, Heuristics, and Team Charters

    Design teams rely on a combination of principles, patterns, heuristics, and charters to create consistent and usable experiences in a collaborative way.

  • Bulk Actions: 3 Design Guidelines

    When designing bulk actions, provide a Select All option, use a contextual action bar, and give users clear feedback with the option to undo actions to ensure a smooth and efficient experience.