Articles

Topic: Visual Design

The Anatomy of a List Entry

April 10, 2016

To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.

Usability Testing of Icons

February 7, 2016

To ensure that people understand the meaning and purpose of icons, conduct multiple types of tests at various stages of the product-development cycle.

Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

November 8, 2015

Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

Navigation: You Are Here

October 25, 2015

You-are-here navigation consists of signs that help orient website visitors as they explore the site. Many websites need stronger location indicators.

Ensure High Contrast for Text Over Images

October 18, 2015

If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

Which Comes First? Layout or Content?

October 11, 2015

Avoid awkward and difficult page layouts by fitting flexible templates to content whenever possible. Test often during design, and plan to scale up.

4 iOS Rules to Break

July 19, 2015

Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.

The Characteristics of Minimalism in Web Design

July 12, 2015

Our analysis of 112 minimalist websites revealed the defining features of minimalism: flat design, limited color schemes, few UI elements, use of negative space, and dramatic typography.

The Roots of Minimalism in Web Design

June 28, 2015

Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

Low-Contrast Text Is Not the Answer

June 7, 2015

Low-contrast text may be trendy, but it is also illegible, undiscoverable, and inaccessible. Instead, consider more usable alternatives.

Beyond Blue Links: Making Clickable Elements Recognizable

March 8, 2015

Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling clickability with cues such as borders, color, size, consistency, placement, and adherence to web standards can give interactive components the proper look.

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