Articles

Tanner Kohler

Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

@tbkohler

Articles and Videos

  • Designing AI Products and Features: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about recommendations for designing AI products and features.

  • The 3 Roles of Context for AI Agents

    AI-agent power users curate 3 kinds of context: global (across tasks), local (task-specific), and ambient (raw streams like email).

  • Using AI for UX Work: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.

  • A Concrete Definition of “Product Sense” (and How to Build It)

    Product sense means predicting which product decisions will succeed based on patterns learned through experimentation — and knowing when those patterns apply.

  • The 5 Qualities of Site-Specific AI Chatbots

    Handoff willingness, flexibility, proactivity, emotional responsiveness, and transparency help you build trustworthy AI chatbots that guide users well.

  • 10 Guidelines for Designing Your Site’s AI Chatbots

    Helpful site-specific AI chatbots clearly state their capabilities, offer relevant prompt suggestions, and quickly signal they know what users are looking at.

  • Less Chat, More Answer: Site AI Chatbots Need to Get to the Point

    Users turn to site-specific chatbots for quick answers, not a conversation. Design responses that are direct, scannable, and easy to expand when needed.

  • What Is Your Site's AI Chatbot for? Users Can't Tell

    Users see little reason to use site AI chatbots. To prove their value, chatbots must solve problems that existing site features don't.

  • How AI Works and How Users Think About It: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about how artificial intelligence works, and how users think about it.

  • 7 Deadly AI Sins for UX Professionals

    Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.