Page Laubheimeris a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.
Plausible but incorrect AI responses create design challenges and user distrust. Discover evidence-based UI patterns to help users identify fabrications.
Entering the UX field can be challenging and daunting. Our roundtable discussion unpacks the most common mistakes and misconceptions of people entering the field and provides actionable advice for how to overcome the biggest challenges.
Explore the difference between attitudinal and behavioral UX research. Learn how combining these methods offers a complete view of user interactions and perceptions.
Avoid creating personas from analytics data alone. Personas are artifacts that aim to capture users' attitudes, goals, and pain points, aspects which analytics alone can't provide.
