Topic: Persuasive Design

Perceived Value in User Interfaces

April 17, 2016

The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.

Hierarchy of Trust: The 5 Experiential Levels of Commitment

March 6, 2016

Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants.

A Link is a Promise

December 14, 2014

The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.

Social Proof in the User Experience

October 19, 2014

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

First UX Certificate Awarded to London Usability Week Attendee

August 17, 2014

The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.

The Halo Effect

November 9, 2013

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

Bylines for Web Articles?

February 27, 2012

Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.

Reduce Bounce Rates: Fight for the Second Click

June 30, 2008

Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.

After the Buy Button in E-Commerce

July 6, 2004

The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

Persuasive Design: New Captology Book

March 3, 2003

Review of B.J. Fogg's new Persuasive Technology book, which provides useful principles on how to think about creating persuasive design, but rarely gives detailed design guidelines. The exception is a section on enhancing website credibility.

Reputation Managers are Happening

September 5, 1999

Epinions and Google join eBay in maintaining independent ratings of the quality of products, websites, and auction sellers, leading to better customer service and helping users make informed buying decisions.

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