Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption.
Plausible but incorrect AI responses create design challenges and user distrust. Discover evidence-based UI patterns to help users identify fabrications.
Test your survey with three methods: Cognitive Walkthroughs check question clarity with target users, Mechanical Tests ensure software functions like skip logic, and Usability Tests observe real user interaction.
Destination pages fulfill users' information needs through detailed content, while transition pages guide them toward these destinations through navigation and brief overviews. Content prioritization based on user goals and information needs is key in designing both pages.
In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.
When humans interact with computers, mistakes and misunderstandings are inevitable. In these situations, good error messages are a vital tool to avoid frustrations and provide a satisfying user experience.
Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
Avoid using accordions when: 1. Users need access to most content; 2. There's little visible content on the page; 3. Content is complex with multiple levels; 4. Content can't be effectively chunked; 5. An uninterrupted reading flow is prioritized.
Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.
Tables of contents provide a page overview and direct access to specific sections. When designing a table of contents, carefully compare different placement and styling options to maximize usability.
In-page links, often embedded in the table of contents, help users navigate to specific content sections on the same page. While research showed increased user familiarity with the design pattern, carefully consider content structures before implementation.
Accordions provide an overview of the whole page and mitigate the problem of long mobile pages, allowing users to directly access the content of interest.
