Support wayfinding by including breadcrumbs that reflect your site's information hierarchy. On mobile, avoid using breadcrumbs that are too tiny or wrap.
Moving UI elements attract attention, which often means distracting users from accomplishing their primary goals. Some types of animations are more distracting than others, and it's important to match how attention grabbing the motion is to the context and user needs.
The NN/g website homepage now incorporates variable fonts and a wide-screen layout — 2 technical adjustments which improve the user experience for a subset of users on supported devices.
Visual design details like fonts and colors can have subtle but important effects on the overall user experience. Use research methods that are sensitive to these effects to test your visual design.
Relevant information is “signal,” while irrelevant information is “noise”. A high signal–to–noise ratio is a key outcome for any UX professional’s work, in terms of both content and page design.
Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
Universal icons are rare. To help overcome the ambiguity that almost all icons face, a text label must be present alongside an icon to clarify its meaning.
The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.
Newsletter recipients expect high-quality images, but excessive focus on graphic design can result in emails that are illegible, unusable, and can’t deliver on business goals.
Related links are often chunked as a set, each with an icon. One bad icon hurts user interaction. A set of bad icons is worse because it amplifies confusion, adds clutter, and wastes screen real estate.
