Writing for the Web Articles & Videos

  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Translation and Localization

    The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.

  • Plain Language for Everyone, Even Experts

    In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

  • F-Pattern in Reading Digital Content

    Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.