Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.
The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.
In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.