Articles & Videos

  • What UX Consulting Clients Expect in the Age of AI

    Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.

  • Service Design Metrics Shifting

    As AI becomes central to service delivery, traditional service metrics must evolve — new measures will assess AI-to-AI performance, human-AI collaboration, data quality, and user trust.

  • How AI Literacy Shapes GenAI Use

    Using generative AI often doesn’t mean using it well. AI literacy requires both prompt fluency and the ability to assess outputs.

  • Your Design System Needs an Enforcer

    Although design systems promise consistency, most still fail without someone actively enforcing the rules and making teams follow them.

  • Endowment Effect in UX: Why Ownership Increases Engagement

    The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.

  • AI-Moderated Interviews: If, When, and How to Use Them

    AI interviews offer faster feedback at scale, but they're not a replacement for in-depth, human-led semistructured interviews.

  • Demand Accuracy in Your AI Tools: Lessons from Baymard Institute

    Most AI-powered tools for UX lack reliability and accountability in their outputs. Demand transparency and proven accuracy, or don't buy it.

  • Don’t Outsource Analysis to AI

    When you outsource your analysis to AI, you risk more than just bad insights — you risk your credibility. Learn 4 reasons why relying on AI for qualitative analysis can backfire and why critical thinking still matters.

  • User Panels 101

    A well-built internal user panel saves time, reduces costs, and strengthens your organization’s connection to real users.

  • Why So Many Info Tips Are Bad (and How to Make Them Better)

    Information tips can clarify complex UIs, but they should not hide essential information, trigger redundant information, or disrupt the current workflow.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.