Articles & Videos

  • Setting UX Roles and Responsibilities in Product Development: The RACI Template

    Use a flexible responsibility-assignment matrix to clarify UX roles and responsibilities, anticipate team collaboration points, and maintain productivity in product development.

  • Use Good Prototype Specifications to Empower Team Collaboration

    Three types of prototype specifications help explain how a design looks and is implemented. Clear prototype specifications empower team collaboration and lower communication costs.

  • Field Studies vs. Diary Studies

    Field studies and diary studies are two research methods that help you learn about your users' real-world context, which is important for good design. They have different advantages and downsides.

  • Why You Need UX Mentoring

    Mentoring provides vocational support, psychological support, and role modeling, all of which can be particularly important in UX where many new professionals are on their own or have insufficient career support.

  • Checklist for Moderating a Usability Test

    Moderating a usability test? Follow these 10 simple steps to make your sessions go smoothly. Download an example facilitator guide at the bottom of this article.

  • Why So Many Luxury Brands Are Terrible at Ecommerce

    Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.

  • The 3 Levels of Emotional Processing

    People react user experience at 3 levels of emotional processing, as defined by Don Norman: visceral, behavioral, and reflective. Understanding these different levels is important for better UX design.

  • UX Roadmap Themes

    Instead of feature-focused roadmaps, theme-based UX roadmaps visualize experience strategy by communicating high-level opportunities and problems to solve. Include these 7 elements in each theme on the roadmap.

  • Hiring and Retaining UX Teams During the Great Resignation

    A survey of 676 UX professionals explores how well their UX teams are selecting new team members while trying to retain the ones they have.

  • Intranet-Search Essentials

    Well-designed intranet search can become the fastest and easiest way for employees to find the information they need to stay productive.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.