Preference testing is a tool to evaluate multiple design variations, helping you make informed decisions that align with your brand and resonate with your audience.
Product stakeholders see user research as a tool to validate already-made decisions. But binary findings that confirm or reject a design provide little value.
The common knowledge effect is when teams favor shared info over unique insights, risking UX input. Use 7 tactics to ensure better decisions and boost your impact on projects.
A digital twin is a genAI-based model of a particular individual that can be used to predict both individual and population-level preferences and behaviors.
Journey maps focus on specific personas interacting with a product or service, while experience maps highlight broader human behaviors not tied to a specific company.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
