Articles & Videos

  • Entering the UX Field: How to Overcome the Biggest Challenges

    Entering the UX field can be challenging and daunting. Our roundtable discussion unpacks the most common mistakes and misconceptions of people entering the field and provides actionable advice for how to overcome the biggest challenges.

  • How to Use Positive Constraints in UX Work

    Use positive constraints in your UX work, workshops, and brainstorming in order to help people contribute, increase creativity, and guide design decisions.

  • How to Apply and Secure a UX Job

    Apply and secure UX jobs with tips for customizing resumes using generative AI, researching employers, acing interviews, and negotiating offers.

  • 3 Ways to Test Your Survey

    Test your survey with three methods: Cognitive Walkthroughs check question clarity with target users, Mechanical Tests ensure software functions like skip logic, and Usability Tests observe real user interaction.

  • Measures of Central Tendency 101

    Discover how mean, median, and mode can impact your UX insights. Learn 3 key tips to consider when deciding which one to use for your data.

  • Advice for Approaching a UX Job Search

    Understand your values, outline job constraints, upskill areas of weakness, leverage your network, and pace yourself to stay motivated and focused.

  • Journey-Centric Design Lessons Learned: From Culture Change to Process Governance

    Real organizations share what they learned while adopting journey-centric design so other organizations can avoid the same pitfalls.

  • Templates and Tools for UX Job Seekers

    Leverage your human mind — not a machine — in your UX job search with these simple communication templates and tools.

  • Destination Pages vs. Transition Pages

    Destination pages fulfill users' information needs through detailed content, while transition pages guide them toward these destinations through navigation and brief overviews. Content prioritization based on user goals and information needs is key in designing both pages.

  • Promptframes: Using AI-Content to Inspire Feedback

    Promptframes combine traditional wireframes with AI prompts to create content-rich prototypes. Ditch confusing placeholders using AI to quickly inspire feedback from your collaborators and users.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.