Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.
Looking at and visualizing your raw, primary data is not a waste of time, quite the contrary. In fact, it can be the highest value action and the biggest return on investment that you can do.
Learn when and why to use post-task and post-test questionnaires in quantitative usability testing – and how combining both can help you pinpoint issues and improve UX.
Although postmortems are one of the most powerful learning tools in product development, most teams haven't yet discovered how to use them effectively.
Personas and archetypes are different ways of communicating the same user research data. Archetypes describe categories of users; personas humanize those categories to illustrate real impact.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
