Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
A design system is a set of standards for managing design at scale, reducing redundancy and creating a shared language and visual consistency across channels.
We made the 10 heuristics’ posters easy to read and understand by iterating through multiple versions and improving each based on user-centered principles and methods.
Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.