Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Identifying objects, their characteristics, and relationships in an experience can help simplify designs and make systems easier to use by aligning with people's mental models. (Credit: Sophia Prater)
There are five steps to run the Wizard of Oz Method, a moderated research method in which a user interacts with an interface that appears to be automated but is actually controlled to some degree by a person.
Content dispersion occurs when the content of a responsive webpage appears overly large and stretched out on large laptop or desktop screens. What negative affects can it create?
When choosing your sample size for a qualitative research study, consider these three factors: the diversity of your target group, your research scope, and the researcher’s skill level.
Discover how custom events in analytics can transform your UX strategy by providing detailed insights into critical user behaviors, allowing for better-informed design decisions.
Explore the difference between attitudinal and behavioral UX research. Learn how combining these methods offers a complete view of user interactions and perceptions.
A design system is a complete set of standards intended to manage design at scale, while a style guide is a piece of documentation that provides specific style guidance.
Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail.
