Users are constantly evaluating whether they believe what you're saying and whether to leave a website. You can do 4 things to make users trust you more and stay on your site.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
Create an aspirational view of the experience users will have with your product, service, or organization in the future. This isn't fluff but will guide a unified design strategy. Here are 5 steps to creating a UX vision.
The design of vote-by-mail materials (made imperative by the COVID-19 pandemic) have UX issues that make the voting process unnecessarily difficult and error prone.
The user experience field is plagued by vocabulary inflation: repeatedly replacing well-known terminology with new fancy words that cause miscommunication.
Locating features or content on a website or in an app happens in two different ways: finding (users look for the item) and discovering (users come across the item). Both are important but require different user research techniques to evaluate.
User interfaces that simulate a presence in a physical space allow people to tour an environment without travelling there, but were mostly considered secondary by our research participants, partly because it’s currently slow and confusing to navigate virtual tours.
On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.
Advice on how to balance breadth and depth of skill within the many different subdisciplines of the user experience profession. You can't be great at everything, so how do you choose where to specialize in your UX career?
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
