Articles & Videos

  • How UX Professionals Collaborate on Deliverables

    82% of UX professionals collaborate with other team members to produce deliverables. Ideation workshops and “four-eyes” reviews occur frequently, both in-person and remotely. In addition, the roles and contributions of collaborators vary widely.

  • Millennials as Digital Natives: Myths and Realities

    As the new largest generation in the American workforce, Millennials are subject to rampant speculation, investigation, and even some moral panic. These young adults have high expectations about user interfaces and are confident in their skills, but they’re error prone and their tendency to multitask reduces their task efficiency.

  • Everything I Needed to Know About Good User Experience I Learned While Working in Restaurants

    Satisfying user experiences are built on good customer-service principles. Restaurant UX provides many lessons for interaction design.

  • “Learn More” Links: You Can Do Better

    The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this filler copy into descriptive labels that help users confidently predict what the next page will be.

  • List Thumbnails on Mobile: When to Use Them and Where to Place Them

    Decide whether and where to display thumbnails for list items based on the images’ importance relative to associated text, on whether images will be displayed for all list items, and on whether the small images are recognizably different from each other.

  • 6 Ways to Encourage Social Participation on Intranets

    Promote employee contributions by setting examples, creating enticing topics of conversation, keeping a light tone of voice, and providing positive feedback.

  • Simplicity Wins over Abundance of Choice

    As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

  • Basic Patterns for Mobile Navigation: A Primer

    Mobile navigation must be discoverable, accessible, and take little screen space. Exposing the navigation and hiding it in a hamburger both have pros and cons.

  • Legibility, Readability, and Comprehension: Making Users Read Your Words

    Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.

  • Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

    Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages — reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.