Intranet teams continue to grow, streamline processes, and produce innovative designs. Some feature trends include: responsive design, search filters, flat design, and megamenus.
The number and order of navigation categories, and use of hover menus for touchscreens are frequently asked questions that arise when organizing information on a website or application.
Over the last several years, entry-level UX salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2019.)
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help you avoid developing unusable new features.
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.