Top product experts share four strategies for remaining indispensable as AI changes UI design, accelerates feature production, and reshapes data analysis.
AI is reshaping service design—no longer just a tool, it’s now an active agent. Future services must compete on how well they interact with AI, not just humans.
Overreliance on frameworks as universal solutions rather than adaptable starting points undermines critical thinking and threatens our field's intellectual rigor.
Avoid disorganized files, late dev collaboration, unclear updates, scattered conversations, and assumptions over communication during spec’ing to ensure smoother implementation.
Likert scales measure user opinions by asking participants to rate statements. They capture nuanced feedback but can face biases. To improve accuracy, use clear questions and techniques to reduce bias.
AI acts as a creative teammate in group settings as it does for solo work. Thoughtful facilitation ensures teams leverage AI effectively in workshops and critiques.
Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
