The economic divide is a non-issue, but the usability and empowerment divides alienate huge population groups who miss out on the Internet's potential.
A study of the benefits of big monitors fails on two accounts: it didn't test realistic tasks, and it didn't test realistic use. Productivity is a key argument for workplace usability, but you must measure it carefully.
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
When your website's users consistently go to the wrong sections, you have many options for getting users back on track, from better labels to clearer structure.
Don't run your studies for the benefit of the people in the observation room. Test to discover the truth about the design, even when user tasks are boring to watch.
Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.
Using a linear diagram to plot data from website traffic logs can lead you to overlook important conclusions. Sometimes advanced visualizations are worth the effort.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.