Articles & Videos

  • Two Sigma: Usability and Six Sigma Quality Assurance

    On average across many test tasks, users fail 35% of the time when using websites. This is 100,000 times worse than six sigma's requirement, but Web usability can still benefit from a six sigma quality approach.

  • The Ten Most Violated Homepage Design Guidelines

    Ten usability mistakes are made by about two-thirds of corporate websites. The prevalence of these errors alone warrants attention, especially since they appear on sites with significant investment in usable design.

  • Ten Best Intranets of 2003

    This year's winning intranet designs emphasized workflow support, self-service content management, and offloading tasks from email to collaboration tools. On average, companies spent three years between redesigns, and one year on the redesign itself.

  • Alertbox #200

    I've published 200 Alertbox columns on the Web since 1995; in addition to achieving key victories over multi-million-dollar special interests and enemies of usability, the column's readership statistics validate the practice of archiving content.

  • Time to Make Tech Work

    The IT industry is maturing. Hopefully, this maturity will result in a slower introduction of new features, which in turn will let companies focus their attention and resources on making existing technology work better for users.

  • Misconceptions About Usability

    Misconceptions about usability's expense, the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design.

  • Mobile Devices: One Generation From Useful

    New mobile devices show a huge improvement over previous generations, but they're still not good enough to score a real win. To get there, we need both PC-integrated applications and specialized mobile services rather than repurposed website content.

  • Information Pollution

    Excessive word count and worthless details are making it harder for people to extract useful information. The more you say, the more people tune out your message.

  • Gateway Pages Prevent PDF Shock

    Spare your users the misery of being dumped into PDF files without warning. Create special gateway pages that summarize the contents of big documents and guide users gently into the PDF morass.

  • PDF: Unfit for Human Consumption

    Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that's it. Don't use it for online presentation.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.