Articles & Videos

  • Why Frames Suck (Most of the Time)

    Frames break the unified model of the web and introduce a new way of looking at data that has not been well integrated into the other aspects of the web.

  • Marginalia of Web Design

    Some "minor" details of web design--such as font size, text color, and image cropping-- can have important consequences for Web usability.

  • Accessible Design for Users With Disabilities

    How to design websites for universal access, including users with visual, auditory, motor, and cognitive disabilities. Using good ALT-text only gets you so far.

  • The Rise of the Subsite

    Subsites can be used in hierarchical information spaces to give particular prominence to a certain level of the hierarchy which is used as the subsite designator.

  • Slate Magazine - An Early Review

    Slate fails due to its inability to adjust to the online medium: too long articles, too little hypertext, scrolling home page (though redesigns have improved later issues)

  • The Anti-Mac Interface

    We reverse all of the core design principles behind the Macintosh human interface guidelines to arrive at the characteristics of the Internet desktop.

  • International Web Usability

    The unprecedented international exposure afforded by the Web increases the designer's responsibility for ensuring international usability. Because of the myriad of issues in international usability, I recommend doing international usability testing with users from a few countries in different parts of the world. No guidelines yet published are sufficiently complete to guarantee perfect international usability, so an empirical reality check is always preferred.

  • Inverted Pyramids in Cyberspace

    Web copy should follow the inverted pyramid style: start with the conclusion. Many users won't see anything else. (Updated in 2003 and 2015.)

  • The Web Backlash of 1996

  • The Death of File Systems

    The file system has been a trusted part of most computers for many years, and will likely continue as such in operating systems for many more. However, several emerging trends in user interfaces indicate that the basic file-system model is inadequate to fully satisfy the needs of new users, despite the flexibility of the underlying code and data structures. Originally published as: Nielsen, J. (1996). The impending demise of file systems. IEEE Software 13, 2 (March).

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.