Destination pages fulfill users' information needs through detailed content, while transition pages guide them toward these destinations through navigation and brief overviews. Content prioritization based on user goals and information needs is key in designing both pages.
Promptframes combine traditional wireframes with AI prompts to create content-rich prototypes. Ditch confusing placeholders using AI to quickly inspire feedback from your collaborators and users.
Prioritizing user loyalty over short-term profit maximization leads to sustainable growth by fostering trust, customer retention, and long-term profitability.
In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding.
Two types of foldable smartphones blur the boundaries between traditional device sizes. Fold-out and flip phones create new viewports that hint at future smartphones.
Pair qualitative methods with quantitative metrics like the System Usability Scale (SUS) for benchmarking and the Single Ease Question (SEQ) for task-level insights. Use both carefully with qualitative data.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
