Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.


Perceived Value in User Interfaces

April 17, 2016

The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.

Usability Testing of Icons

February 7, 2016

To ensure that people understand the meaning and purpose of icons, conduct multiple types of tests at various stages of the product-development cycle.

List Thumbnails on Mobile: When to Use Them and Where to Place Them

December 6, 2015

Decide whether and where to display thumbnails for list items based on the images’ importance relative to associated text, on whether images will be displayed for all list items, and on whether the small images are recognizably different from each other.

Ensure High Contrast for Text Over Images

October 18, 2015

If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

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