Xinyi Chen (陈 心怡) was a Research Assistant with Nielsen Norman Group in 2018, conducting user research on broad web usage behaviors in the United States and China.
Relevant information is “signal,” while irrelevant information is “noise”. A high signal–to–noise ratio is a key outcome for any UX professional’s work, in terms of both content and page design.
In China, QR-code scanning and verification codes are popular mobile-login alternatives that circumvent the problem of remembering and typing passwords.
