icons Articles & Videos

  • Why So Many Info Tips Are Bad (and How to Make Them Better)

    Information tips can clarify complex UIs, but they should not hide essential information, trigger redundant information, or disrupt the current workflow.

  • Designing Effective Contextual Menus: 10 Guidelines

    Contextual menus reduce clutter and interaction cost but have low information scent. Prioritize clarity, consistency, and proximity to balance the tradeoffs.

  • Overflow Menu Icons

    Overflow menu icons are widely recognized, but hiding key actions inside them can hurt usability. Use them for secondary actions, and always prioritize clarity and proximity.

  • Anatomy of Good Icons

    Icon clarity is shaped by consistent layout, stroke thickness, and the handling of exterior and interior corners.

  • Icon Interpretation vs. Recognizability

    Icons aren’t universal. Learn why recognizability and interpretation matter and why testing is essential for clarity.

  • Is the Floppy Disk Dead?

    The floppy disk still signals “save” to most users. But is it still the best way to show “save”? Maybe not.

  • The Floppy Disk Icon as “Save:” Still Appropriate Today?

    Users still recognize the floppy disk icon as ‘save,’ but evolving workflows mean it may no longer be the clearest or most appropriate choice in many cases.

  • The Hamburger-Menu Icon Today: Is it Recognizable?

    Hamburger menus are a more familiar pattern today than 10 years ago, but the same old best practices for hidden navigation still apply.

  • Testing Icons In and Out of Context

    Test icons out-of-context to assess recognizability early on, and in-context to evaluate clarity and usability later—both are key to effective icon design.

  • Hamburger Menu Icon Update

    Hamburger menus are now widely recognized—but still come with usability tradeoffs. Use them only when needed, and stick to tested best practices.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • Visual Design in UX: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about visual design in UX.

  • Breaking out of the Content Silo

    Coming from a traditional content/writing background, Michelle Blake presents her case study of broadening her remit to a fuller range of user-experience issues and improving the design of her organization's website.

  • Cancel vs Close: Design to Distinguish the Difference

    Distinguishing between these two actions is critical to avoiding losing users’ work. Save changes before closing a view, use text labels rather than an X icon, and provide a confirmation dialog before destructive actions.

  • Yes, Icons Need Text Labels

    Universal icons are rare. To help overcome the ambiguity that almost all icons face, a text label must be present alongside an icon to clarify its meaning.

  • Bad Icons: How to Identify and Improve Them

    Related links are often chunked as a set, each with an icon. One bad icon hurts user interaction. A set of bad icons is worse because it amplifies confusion, adds clutter, and wastes screen real estate.

  • Tips for Icon Usability

    6 UX guidelines to ensure that your users recognize your icons and know what they mean.

  • Visual Indicators to Differentiate Items in a List

    Users are 37% faster at finding items within a list when visual indicators vary both in color and icon compared to text alone. If choosing between using color or an icon, icons with strong information scent perform better than color alone.

  • Hamburger Menus and Hidden Navigation Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • Usability Testing of Icons

    To ensure that people understand the meaning and purpose of icons, conduct multiple types of tests at various stages of the product-development cycle.