Information tips can clarify complex UIs, but they should not hide essential information, trigger redundant information, or disrupt the current workflow.
Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.
Contextual menus reduce clutter and interaction cost but have low information scent. Prioritize clarity, consistency, and proximity to balance the tradeoffs.
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption.
Plausible but incorrect AI responses create design challenges and user distrust. Discover evidence-based UI patterns to help users identify fabrications.
Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.