AI interviewers can conduct user interviews on your behalf, but they come with real limitations. Learn how they work, how well they perform, and the best use cases for adding them to your research toolkit.
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.
Ethically sound UX research requires informed consent from a research participant. Informed consent means the participant fully understands what the study entails and the potential consequences of participating.
Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.
Identifying the main themes from user studies (such as interviews, focus groups, diary studies, and field studies) is often done through thematic analysis.
Directed user research where you ask people closed-end questions can bias the outcome in favor of those things that are being asked about. Unguided studies are often better at revealing true user preferences.
In a focus group, a facilitator solicits feedback from a small group of people. While insufficient as a standalone research method, data from a focus group still has value.
To help you know when to use which user-research method, 20 methods are mapped across 3 dimensions and over time within a typical product-development process.
Better designs should never come at the cost of another person’s wellbeing. Informed consent is a fundamental part of an ethical research program, which respects participants and protects them from harm.
Probing vs. leading. Saying enough to make your participant comfortable, but not so much you derail the research. 5 pitfalls in the user interview process are demonstrated so that you can avoid them the next time you talk with users.
