The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle.
People make decisions based on the information that is most readily available to them. Understanding how the availability heuristic works will help you design for the way people think.
Coercive tactics like Manipulinks and Please-Don’t-Go try to shame customers into doing what the company wants. Sacrificing long-term customer loyalty for short-term gains is shortsighted.
A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.
In China, websites must work harder than in other markets to gain users’ trust. Displaying the company’s local presence, past client work, and being available to answer questions via online chat are critical.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
