The Availability Heuristic

Summary: People make decisions based on the information that is most readily available to them. Understanding how the availability heuristic works will help you design for the way people think.

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  • Lexie Kane

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The Availability Heuristic

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Lexie Kane worked as a User Experience Specialist with Nielsen Norman Group. She combined her background in psychology with her design and usability experience to drive insights into user behavior that form the basis for increasing the business value of interactive systems.

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