readability Articles & Videos

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • Horizontal Attention Leans Left

    Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.

  • Reading Content on Mobile Devices

    Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.

  • Legibility, Readability, and Comprehension: Making Users Read Your Words

    Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.

  • Ensure High Contrast for Text Over Images

    If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

  • User-centric vs. Maker-centric Language: 3 Essential Guidelines

    To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.

  • Serif vs. Sans-Serif Fonts for HD Screens

    Decent computer screens with pixel densities of 220 PPI or more lead to new usability guidelines for on-screen typography.

  • 10 High-Profit Redesign Priorities

    Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.