Search Articles & Videos

  • 8 Steps to Prepare for the Holiday Shopping Season

    Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.

  • When Search Engines Become Answer Engines

    The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?

  • Statistics for Traffic Referred by Search Engines and Navigation Directories to Useit

    Server logs from www.useit.ocm shows sharply increasing traffic from Google in 2001. Referrer statistics may be a leading indicator for portal success.

  • Information Foraging: Why Google Makes People Leave Your Site Faster

    The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.

  • Employee Directory Search: Resolving Conflicting Usability Guidelines

    Guidelines conflict on whether to limit intranet search to a single search box or dedicate an additional box to employee directory searches. There's theory to support both guidelines. What's up?

  • Search: Visible and Simple

    Search is the user's lifeline for mastering complex websites. The best designs offer a simple search box on the homepage and play down advanced search and scoping.

  • Search and You May Find

    Search is the primary interface to the Web for many users. Search should be global (not scoped to a subsite) and available from every page; booleans should be made intimidating since users usually use them wrong