Universal icons are rare. To help overcome the ambiguity that almost all icons face, a text label must be present alongside an icon to clarify its meaning.
The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.
Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.
Though aesthetically appealing, flat designs often force users to guess which elements are interactive, leading to increased user errors and frustration.
