An enhancement is a user-interface feature that speeds up or enriches the interaction on some platforms for some users. Enhancements take advantage of special user or device capabilities and need to be backed up by more traditional ways of implementing the same interaction.
An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.
To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.
Members of the often misunderstood Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.
As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.
Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.
If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.
Flat design is a web-design style that became popular around 2012. It is still widely used today, and its overuse can cause serious usability problems.
Our analysis of 112 minimalist websites revealed the defining features of minimalism: flat design, limited color schemes, few UI elements, use of negative space, and dramatic typography.
Extra care is required when designing mobile page layouts that include advertisements, due to the limited screen real estate available. Ads must be displayed where they will not create false floors nor block users from reaching relevant content.
Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.
Human memory studies can inform design so they help people remember passwords. This makes customers happy, saves money and time, and increases security.
Poorly implemented overlays and lightboxes are not only frustrating for users, but can also be disastrous for conversion and task completion. Use the five W’s – Who, What, When, Where, and Why – to determine whether an overlay is truly the most appropriate design solution, and how you should implement it.