The Immutable Rules of UX (Jakob Nielsen Keynote)

Summary: Jakob Nielsen's keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade.

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The Immutable Rules of UX (Jakob Nielsen Keynote)

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Usability 101: Introduction to Usability

Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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