Social Proof in UX

Summary: Users take cues from other humans: if many others like something or do something, that makes people feel that this thing must be good.

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Social Proof in UX

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Social Proof in the User Experience

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

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Alita Kendrick is a UX Researcher at Google, where she uses her expertise in research methods, stakeholder relationships, and systems thinking to guide product strategy. She is the lead researcher for Google Cloud Platform accessibility, the design system, and new market opportunities.

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