Summary: Usability testing can yield valuable insights about your content. Make sure you test with the correct users, carefully craft the tasks, and ask the right follow-up questions.
Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
