We Still Need Long-Form Copy

Summary: With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.

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  • Taylor Dykes

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We Still Need Long-Form Copy

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5 Formatting Techniques for Long-Form Content

Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

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Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing. 

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